RETAIL STORES   retail & mixed use developments   hotels & resorts   themed entertainment   retail stores corporate campuses   healthcare   planned communities   public venues PCC Markets Cole Haan Pottery Barn Pharmaca Omaha Steaks Café Fonte' Hold Everything Papyrus Seattle's Best Coffee Uwajimaya     Pottery Barn Owner: Williams Sonoma Location: Various Designer: Callison Arch.   SignTech developed an innovative design for Pottery Barn’s exterior letterforms that utilized LED light fixtures, and a removable cast translucent letter back allowing quick removal and replacement of LED. To achieve the desired lighting effect, the letter back was cast with integral color that transformed the cold blue LED light into a warm glow similar to incandescent bulbs. The result was a sign with letters that glowed warmly and evenly, and could be easily and cost-effectively serviced.